WE ARE A FAMILY THAT BELIEVES IN THE COMBINATION OF PASSION, EMOTIONS, PLAY, WORK, AND DREAMS. AN INFALLIBLE COMBINATION. AN INALGOTIABLE ROADMAP.

WHAT STARTED ON A FAMILY TRIP AS A GAME, CAPTURING IMAGES LIKE AT THE BEGINNING OF MY CAREER, WITH AN ANALOG CAMERA BECAME A DREAM. AND THAT DREAM OF WORK AND PASSION BECAME REALITY. A REALITY THAT HAS US PLAYING LIKE CHILDREN CAPTURING EMOTIONS. ALWAYS TRYING TO FIND A WAY THAT ALLOWS EACH IDEA TO SURPRISE US MORE. ALL OF THEM ADDED TO THE ADDED VALUE THAT EACH CAMERA IS A SMALL, UNIQUE OBJECT. A HUMBLE OBJECT OF WORSHIP FOR JUAGR. WITH INTERVENTIONS BY CREATIVES AND ARTISTS, WHO TURN EACH OF THEM INTO A UNIQUE EXPERIENCE. BY WE BELIEVE IN THE POWER OF SYNERGY. THAT WITH FRIENDS OR GUESTS THE IDEAS CAN BE BETTER. THE MORE IDEAS ON THE TABLE, THE MORE FUN THE EXPERIENCE IS.

THIS IS A TRIBUTE TO WHAT ACCOMPANIED MY CAREER FOR MANY YEARS AND STILL ENCHANGES ME TODAY. THE MAGIC OF CAPTURING AN IMAGE AND MAKING IT UNIQUE, OWN AND UNREPEATABLE. A SECOND TURNED INTO CENTURIES. AN EMOTION THAT LASTS A LIFETIME. REAL AND UNREPEATABLE. BORN FROM THE DEEP INSIDE AND CAPTURED BY OUR EYE. ALWAYS BY OUR EYE. BECAUSE IN THE END, WHAT MATTERS IS ALWAYS THE EYE THAT EACH ONE HAS TO IMMORTALIZE AN EMOTION.

A LIFELONG ACQUAINTANCE ALREADY SAID IT:

“THE PATH IS UNDERSTOOD BY LOOKING BACK.”

ALE, MARCE, FELI, AND NACHO